Elements, a return to the essence

Cereria Pernici and its latest 2018 collection before Christmas.

To introduce you to the new Elementi collection, we wanted to yield the floor to the designer who came up with the graphics, Antonio de Marco. Antonio will reveal some background on the birth of the concept, the style we researched and the work that went into it.
Ready for a journey through fragrances and botany?

ELEMENTS, the new creation by Cereria Pernici. What is the concept of the collection?

The concept behind the new Elementi collection starts right from its name. We wanted it to be understood that a fragrance comes from something, and that something is an element of nature whether it is a flower, a berry or a mineral. The names of the fragrances are not enigmatic or fancy, but rather very clear so that you can immediately be able to connect a fragrance to a natural element.

Based on what criteria did you match the fragrances to the label illustrations?

Behind the labels was a long and stupendous search in bookstores and antique print stores, on the theme of botanical illustration. A scent is something ancestral and powerful, able to stimulate parts of our brain and body like no other sense; the connection to such an ancient aesthetic wanted to bring back precisely to the ancestrality of the elements with which these candles are made.

What was it like to collaborate with Cereria Pernici?

Entering the workshop of Cereria Pernici is like stepping into the back of a small artisan’s workshop and making the discovery of how an excellent product is born. I found that combination that we designers so much seek, which is the know-how linked to an ancient tradition, but a business mentality very much projected toward the future and markets outside our borders. That a waxworks could have technological know-how and research on product innovation immediately struck me as a competitive lever that no one else could boast. Also, the fact that they had the foresight to outsource on their new lines made me realize how market-conscious they are.

With this collection, what feelings and emotions would you like to bring into the homes and environments of the Pernici audience?

We do not want to bring new emotions or feelings, but rather to stimulate, rekindle those that everyone already carries within them. Scents are able to awaken memories, feelings or emotions that you no longer knew you had. A powerful thing like few others in nature.